What is SEO and why do I need it? We explain it all

Undoubtedly, content is a fundamental pillar of successful development of a web project, but not the only one. SEO optimization is extremely important to your success as well.

SEO optimized content is a content written not only for people but also for search engines. To write search-friendly content, you must adhere to certain recommendations of search engines such as Google and Bing. In turn, some novice SEO experts are so addicted to optimize their articles that they get a filter from search engines for re-optimization. Today, to write a proper SEO-optimized article you must remember that any article should be written primarily for people: it should be clear, well structured, text should be set out in understandable language.
Typically, inexperienced SEO experts often put too many keywords in texts and by this make it re-optimized. In other words, it becomes too hard to read such texts. Previously, this approach worked, but now search engine algorithms have changed. Nowadays, search engine bots became much smarter and can distinguish specially written for search requests material from useful articles for people. In this connection it is necessary to adhere to the “golden mean” and write first of all for people, inserting SEO tags into the body of an article.

In order to write SEO-friendly articles you must adhere to the following rules:

  • Fully disclose subject you are writing about. Your job is to give the most complete answer to a user, who has visited your website. If, after visiting your website this user returned to search results and continued to look for information with the same keyword elsewhere – your content is not so good as it should be. This situation is a big minus for your website. Search engines will be happy to drop you in search results because you do not give users what they want – an answer to particular request. It means that your website is not worthy to be in the TOP search results.
  • Structured Text. You should always add subheadings, bulleted and numbered lists, highlight the most important moments in your text (not keywords, but interesting ideas, theses, etc.). All these should be done for convenience of your audience, not for a search bot. I think you would agree that well-structured article is more receptive than a single sheet of text.
  • Insert┬ákeywords in your text accurately. Keywords are phrases that people are driven through search engine results when they are looking for particular information. Without the usage of keywords your article will not rank well, because search engine bots can not understand how your content is relevant to a particular query. The most important thing is not to overdo your text with keywords.
  • Optimize your text with necessary elements such as title, description and keywords. It is also necessary to SEO-optimize all images in your article.

I hope that after reading this article you gained basic understanding of what is SEO and why it is so important nowadays. For long-term success of your project, you need to hire professional marketing agency. Latestsmmtrends.com has extensive SEO optimization experience. If you have any questions, please contact us through this form. In case you are ready to work with us, fill in the following form.

What is SEO and why do I need it? We explain it all